Aether's new brand identity
Brand New: Aether is the new black

Air France's new identity
Brand New: Air France sheds some stripes

Ally – GMAC bank's rebrand
Brand New: With allies like these, who needs enemies

Aol's transformed brand identity
Brand New: Aol. Generation. Next.

Apollo's new identity
Brand New: Best tire branding. Ever.

Audi's brand transformation
Brand New: Audi’s Typographic Stylings

Avid's new identity
Brand New: And the logo played on

Bing – Microsoft's new search engine
Brand New: Bing sets new record in horizontal scaling

Brisbane's transformed brand identity
Brand New: A blob walks out of a clock tower in Brisbane

Buell's new brand identity
Brand New: A pegasus reborn

Chicken Now's new brand identity
Brand New: Chicken Now now Chickenow

City of Melbourne's new identity
Brand New: Pieces of Melbourne

Citroën's new identity
Brand New: Citroën, now with more shine

Copenhagen's new identity
Brand New: Something is button in the state of Copenhagen

Corbis brandmark update
Brand New: The softer side of corbis

Dick Smith's new identity
Brand New: You don't know Dick

Fiserv's new identity
Brand New: Financial services, period

Friendster's transformed brand identity
Brand New: Smile, you are on Friendster (or not)

Gent's new brand identity
Brand New: Gent, colon, new logo

Kraft Foods' new identity
Brand New: Kraft Foods, smiling at you

Mexicana's new positioning stategy
Brand New: Mexicana's new eagle

MyFonts' new identity
Brand New: MyFonts gets a MyRedesign

Namics' new brand identity
Brand New: Words. Periods. Arial. Company name

Network Solutions' new brand identity
Brand New: Loopy solutions

New York Philharmonic's new identity
Brand New: The sound of italics

Opera's new icon
Brand New: The fat O sings

Packard Bell's new identity
Brand New: OMG, Packard Bell is, like, so cool

Quicktime's icon development
Brand New: 20 Second simplicity

San Francisco AIDS Foundation's new identity
Brand New: And the logo played on

Telkom Indonesia's new brand identity
Brand New: Talk to the hand

Telecom New Zealand's new brand identity
Brand New: Sparkle, sparkle, little scribble

The 9/11 Memorial brand identity
Brand New: Memorial. Period.

The Symbian Foundation's new identity
Brand New: Open source with a heart

Union Bank's new brand identity
Brand New: Union Bank not just of California

US Virgin Islands' new identity
Brand New: Standing stilt

Visceral Games – EA's new brand
Brand New: How visceral is too visceral?

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ANDREW SABATIER

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