To mark the independence of Hydro Polymers from Hydro the company was rebranded Kerling. Kerling is a major Nordic supplier of vinyl chloride, a ubiquitous plastic without which modern life wouldn’t be possible. Vinyl Chloride production is responsible for toxic byproducts so the manufacturing process requires careful management to ensure long-term sustainability of the business and of the environment. A kerling is a tall solid piece of oak that supports the masts of viking longships. The brandmark is a phonetically related curl but more importantly the spiral form found throughout nature and represents environmental awareness and sustainability for Kerling. Supported by an upright the spiral is part of a curling k, which recalls the kerling and mast relationship of the viking longships.