ANDREW SABATIER
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Pick n Pay
Life Bank
Eksmo
Wiloh
Kerling ASA
Equate Translations
Paragon Healthcare
Stretch Brands
Resaura
Securicor
3663
Zishi
Sector
Publishing
Info
One of Russia's largest publishers
Project
Brand transformation
Role
Brand identity designer
Authorship
Strategic brand idea, brandmark and brandstyle (look and feel)
Consultancy credit
SCG London
Note
The final Eksmo brandmark is based on the identity shown here. These visuals are from the initial concept presentation to Eksmo.
See news entry
Eksmo is one of Russia’s largest publishers meeting the challenges of a highly competitive market place, which requires the publishing of content via traditional, new and emerging media. A ‘turning point’ idea has been adopted to demonstrate the role Eksmo plays in the Russian publishing world. Eksmo is a turning point for authors, business partners and readers. The brandmark is a literal representation of the turning point, made up of two dynamically intertwined lowercase Es that read in both directions for Russian and English audiences.
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