Equate Translations is a translations agency specialising in the financial services sector. Equate offers unrivalled linguistic insights into financial translations for English markets from German source texts. This enables German financial service providers to communicate effectively with English speaking markets. The idea in the Equate brand is to enable German financial centres to communicate their products and services on a par with London, to literally equate the communication capabilities of German financial centres such as Frankfurt or Berlin with the city of London. The top part of the first E of the brandmark corresponds to the bottom part of the last E to suggest a ‘bringing together’ via Equate to make up an equals sign. The Q also suggests a magnifying glass to represent the detailed analysis of top-line financial services.