ANDREW SABATIER
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Life Bank
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Zishi
Sector
Retail Banking
Info
Russian bank
Project
Brand evolution
Role
Brand identity designer
Authorship
Brandmark typeface and regional brandmark artwork, brandstyle (look and feel) and collateral templates
Consultancy credit
SCG London
Note
I was responsible for:
1. Developing the brandmark typeface across Russian and English alphabets for the brandmark artwork of all the regional divisions
2. Conceptualising and developing the brandstyle (look and feel)
3. Determining the collateral templates for key literature and promotional items
4. Providing final artwork elements for a corporate brand elements graphics package
See news entry
Life Bank is a large Russian bank offering services in mid-tier corporate, SME and retail banking with a strong retail presence in major centres throughout Russia. 'The essence of life' was chosen as the theme for the collateral brandstyle. The collateral graphic idea is inspired by DNA sequencing images and serves as an iconic brand signifier heralding the continued expansion and transformation of the Life Bank brand. A complete brand identity typeface was required across the whole alphabet in both Russian and English as well as a tweaked descriptor typeface in both languages.
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